Concepting
Initial concepts are drafted and presented in paragraph format along with moodboards to help illustrate our proposed ideas.
Reviewed at this stage:
→ Concept direction
→ Video type
→ Voiceover or No Voiceover
Initial concepts are drafted and presented in paragraph format along with moodboards to help illustrate our proposed ideas.
→ Concept direction
→ Video type
→ Voiceover or No Voiceover
During the scripting phase, Bom Bom will further develop the chosen concept into a script that can be paired with a visual description of each scene/element in the video.
→ Info and content gathering
→ Generate a vector for your visual identity
During the art direction phase, Bom Bom will develop styleframes based on the chosen concept. These designs will be used to flesh out the animatic.
→ Visual elements
→ Stylistic choices
Using elements developed during the art direction phase, Bom Bom will connect the audio and visual components of your video to provide you with a glimpse into the final product.
→ VO + music options
→ Pacing
→ Review on screen copy
Depending on the media used, the first rough cut provides a presentation of: rough editing of footage with placeholder graphics; rough animations; or preview renderings created from 3D software.
→ Pacing
→ Animation feedback
→ VO & music review if needed
For the second cut, we incorporate feedback from the first rough cut and the video is further refined, e.g. designed elements are added, refining animation, applying lighting and texturing to 3D elements etc.
→ Visual elements (correctly displayed logos, veracity of textures and colors, etc.)
→ Audio mix
Here's where we cross our Ts and dot our I’s! We incorporate all the elements and add any final details. All color grade, audio mix, sound effects and any other visual elements are finalized at this stage.
→ On-screen copy
→ Final inquiries or necessary adjustments
Let's put our feet up and pop the champagne, 'cause we are done! The final assets will be shared with the client through a cloud storage link. Enjoy your brand new video!
→ How awesome it was to work together!