Strategic modules help set goals, unearth insights, generate ideas, understand competition and empower you with tools.

We develop a number of curated moodboards called “stylescapes” based on strategic findings in order to determine the general look and feel of your brand and create visual context for the project.

During the divergence phase, we explore various concepts, themes and ideas built upon insights from the art direction and brand strategy phases. Multiple iterations are rendered for each concept.

During the convergence phase, ideas come to form as we continue to develop variations of the direction chosen in the previous phase. A single logo variation is chosen for refinement.

Here we address any feedback from the previous phase and perform final refinements to the chosen logo direction. Due diligence is performed to ensure the integrity of the logo.

Through the development of example collateral, (e.g. business cards, letterhead, apparel, etc.) we will apply and further develop the brand's art direction to form a cohesive vision of your brand's visual identity.

A final assets package comprised of various file formats, lockups and color variations (e.g. web, print, one- color, inverted etc.) is neatly composed and delivered for posterity.