About
When a marketing site isn't working well, companies partner with Bom Bom. Wellworks For You, an industry leader in corporate wellness, trusted us to develop a visually impactful website with streamlined, SEO-driven messaging to increase lead generation and sales. The flexible CMS empowered their team by removing meddlesome tech hurdles.
Services
Brand Strategy
Website Design
Website Development
CMS Programming
Copywriting
SEO
Strategy 01: Keep it Simple
Simplify how existing services, programs and info are represented by organizing content into digestible, useful pathways.
Strategy 02: Make it Cohesive
Find new, more harmonious relationships between existing, but incoherently represented brand elements.
Planning Makes Perfect
Built upon insights uncovered during Bom Bom's brand strategy process, the audit and reorganization of Wellworks’ site structure focused on core messaging: who they are, what they do and who they do it for. Content planning documents configured the CMS by collecting necessary content, and wireframe prototypes arranged the fundamental story for each page.
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Design
Once we determined the site's layout, we could distill Wellworks’ brand presence. We pared the palette of existing colors and considered consistent patterns and forms. Our deductive and phenomenally iterative approach unveiled Wellworks’ identity as a human-centric technology provider.
Design development
Photography & color research
Design explorations
Graphic motifs
CMS
Bom Bom developed a robust content management system for Wellworks. From blog posts and employee photos to hero images and copy, Wellworks has a high level of control over their brand, in-house, no strings attached.
Hey, That's Nice
Our aim is to create memorable, high-performing websites, and the redesign for Wellworks fits the bill. Though we are proud of our detailed and thoughtful preparations as necessary parts of the creative process, we understand that ultimately, the results speak for themselves.
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Client Testimonial
“When we decided to redesign our marketing site to increase lead generation and sales, Bom Bom stood out immediately as an innovative, knowledgeable, creative, hardworking and down-to-earth team. They made the daunting idea of a redesign digestible and manageable. We could not be happier with our experience together.” — Kimberly Scott, Director of Product Management
