Client
Petfive Brands
11.2021
11.2021
Project
The Ideal Scoop Advertisements
Demonstrates
Diverse Creative Capabilities
About
Petfive's "Sustainably Yours" environmentally-friendly cat litter has been a roaring success, but their innovation doesn't stop there. The Ideal Scoop, crafted from 100% upcycled plastic, is designed for swift and efficient use. Petfive partnered with us to create 2 campaigns as innovative as their product.
Services
Creative Direction
Art Direction
Animation
Sound Design
Art Direction
By developing various moodboards and styleframes, we established a design language that ensured visual consistency across both advertisements.
Variations
Petfive required not only 2 ads, but also versions in both English and Portuguese, spanning 3 different aspect ratios. This led to a comprehensive set of 12 deliverables to be used across multiple platforms.
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Final Remarks
Rather than adhering to conventional methods, the resulting videos worked to captivate and convert 2 very different audiences while remaining visually consistent.
