Hair Salon Branding & Collateral

Credits

Photos, Ali & Paul Co.
Wardrobe, Marie Kojitani

About

Bom Bom was trusted to help Nicole Calta, founder and master stylist, realize her vision of a NYC-style salon in a small city. Postured in its minimalism, the wordmark leaves nothing in the way of The Charlee's true focus — utmost dedication to ever-evolving craft, impeccable style and genuine customer care.

Services

Branding

Print Collateral

Website Design

Website Development

Copywriting

Business and reservation cards with gold foil accents sitting on small pieces of marble

Reservation cards with gold foil accents resting on a piece of marble alongside a pair of scissors

Brochure

Bom Bom designed an elegant 24-page brochure outlining The Charlee's space, mission and services. The cover features bronze foil stamping to match the collateral and a vellum flyleaf for an additional upscale touch. Hand-drawn elements serve to contrast the big-city starkness with a warm sense of humanity.

Inside spread of The Charlee salon's brochure featuring multiple images of attractive millennials with good hair

Vellum fly-leaf inside The Charlee salon's brochure

Inside spread of The Charlee salon's brochure featuring multiple image of the salon's exterior and interior

Inside spread of the salon's brochure featuring a coy blonde woman. Text reads "Life ain't perfect but your hair can be"

Website

Bom Bom created a fully responsive website to drive awareness and bookings for the salon. Messages of self-love and empowerment throughout the site reflect the transformative feelings The Charlee aims to bestow upon its clients.

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Client Testimonial

“Branding is everything and I’m so lucky to work with Bom Bom to help create that for me. Years later and they’re still helping me keep my business fresh.” — Nicole Calta, Founder