Client
Supplyframe
08.2024
08.2024
Project
Trade Show Booth Screens Content
Credits
Script, Creative Direction: Supplyframe Creative Team
About
Bom Bom partnered with Supplyframe, a global leader in the electronics supply chain, to create a visually captivating video showcasing the transformative capabilities of their proprietary AI, for display on their large trade show booth.
Services
Art Direction
Motion Graphics
Audio Production
Electronica 2024
The video was created for Electronica, a major trade show in Munich for electronics innovators and leaders. The project posed a unique challenge: designing for a massive 26’ x 8’ LED wall at Supplyframe’s booth. This dynamic display demanded a bold, immersive approach to capture attention and create a lasting impact on the audience.
Art Direction & Motion
The story focuses on Supplyframe’s AI, emphasizing its innovative workflow capabilities. We simplified the software’s complexity into an engaging, easy to grasp visuals and used AI prompts as a narrative driver. Thoughtful animation enhanced the visual storytelling, ensuring a captivating pace suitable for the large display.
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Music in Motion
To tie everything together, sound design and additional compositions were layered onto a heavily edited music track to complement the video’s visuals and narrative. This new audio drives the pace, enhancing the story's flow, highlights the product's tech-forward aspects, and adds additional dimension to the animation.
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