Water Conservation Social Media Content

Credits

Script & Creative Direction, David Lasky

About

Water conservation, storm runoff, healthy streams; let's be honest, these topics don't exactly dominate public discourse. Lancaster Conservancy aimed to change that by hosting "Lancaster Water Week." They hired Bom Bom to create 4 engaging, witty cartoons that reached viewers equal to 20% of the city's population.

Services

Character Design

Character Animation

Motion Graphics

Audio Design

Art Direction

Characters

A number of characters were created for the project. Our heroes are Jimmy, the everyman, and Droppy, who is, well, made of water. A simple 3D rig was created to easily animate their charming personalities.

Jimmy and Droppy playing in river with text that reads 'is to provide fishable,'

Jimmy and Droppy playing in river with text that reads 'swimable,'

Jimmy and Droppy clinking cups with text that reads 'and drinkable water'

Jimmy and Droppy picking up litter with text that reads 'for all of Lancaster County'

title card 'visit lancasterwaterweek.org for more information!'